Cross-border Platform Supply Chain Changes

    SHEIN faces large European regulatory fines and delayed IPO plans. Its US site enforced official platform logistics from June 30, banning third-party freight forwarders and virtual warehouse direct shipping. It is expanding rapidly in the Middle East with modest women's wear and family apparel. Temu Europe keeps an ultra-low-price strategy while tightening recycled fabric and labeling audits. Cross-border business is shifting from low-volume dumping to eco-compliance and flexible supply chains. AI design and 3D digital sampling are widely adopted in Chinese industrial clusters to shorten lead times and cut sampling costs.